The holiday spirit is in the air, with businesses focusing on how they can give back to the community. While acts of gratitude positively affect personal health and happiness, there is also a strong correlation between charitable giving and boosting the bottom line.
By focusing on an impactful community cause, companies are able to connect on a deeper level with customers, partners and employees who share the same values to make a difference, opening the door for new and meaningful business ventures to arise beyond just the holiday season.
Beyond the public relations advantage that the spirit of giving provides, tax advantages also affect the bottom line. With a certain amount donated, organizations are able to claim a charitable deduction offering businesses the opportunity to give back with money not being a major deterrent to do so.
Taking a few moments out of the work day to volunteer at a local food bank or donate time to deliver presents to less fortunate children increases company visibility within the community and provides employees a unique insight into the culture that the organization was built on.
Giving of time and financial support to those in need is a simple and easy reminder to be grateful. When given the chance, employees develop a sense of accomplishment for their service and appreciation for the position they are in and the company providing the opportunity. Morale increases and the desire to work hard for a company that believes in helping those in need grows a bit stronger.