LinkedIn remains to be one of the largest professional networking sites today – giving insight into the company and employee dynamic. When searching for a new career, keeping up with your personal LinkedIn profile and building your brand is an important aspect to any job search.
Your LinkedIn profile gives a quick snapshot of your experience and should be carefully constructed to provide recruiters with the most accurate depiction of who you are as an executive.
While an easy field to complete, adding a degree or certification level to the name portion of your profile increases the chances of coming up in recruiting search results. Following your name is the headline – a highly undervalued profile segment that should answer who you are, what you do and how you can help (Forbes, 2017). Consider this to be the most important aspect of your profile as it is, besides your name, the first and possibly, the last thing a recruiter sees.
Your summary should go one step further to engage with recruiters. This portion of your profile is suggested to include a summarization of measurable goals and attention grabbing achievements. It should answer who you are and what you do on a deeper and more intimate level. This field, while engaging, should be concise and effective. Ensure that if anyone stops looking at your profile at this moment, they have a good understanding of your current passions and future goals.
Your experience should be organized in a way that highlights how you handle problem-solution situations. Having quantifiable details that address what the problem was, the steps that were taken and the results achieved will quickly showcase your experiential skill set. As always, it is important to use key words and integrate the skills that were gained in each situation. Your professional experience is a way for recruiters to see if your achievements fit well based on what the company is looking for in a candidate.
By enhancing and articulating these sections of your LinkedIn profile not only will you grab the attention of recruiters and like-minded colleagues but it allows you to continue the professional demeanor that has been established throughout your professional career.